Social Media and Restaurants…what’s the problem?

Foursquare has just over 1.9 million users with  20% of Foursquare users pushing their check-ins to Facebook.  How is it that restaurants and business owners fail to see the value in embracing this technology?

The restaurant business in itself is social.  You greet customers as they enter, wait staff interacts with patrons, the GM or owner makes the rounds to say hello.  You do everything  to ensure an enjoyable experience at your place of business.

Don’t ignore the FREE publicity from these patrons checking in to your restaurant or sharing their experience on sites like Yelp.  They are your digital cheerleaders (sometimes).  Not only do you see what you’re doing right, you have the ability to engage customers who had a bad experience at your restaurant.

Not covinced?  Take a look at how AJ Bombers (@AJBombers) in Milwaukee uses the power of social media for their restaurant:

Where do you start?  As with everything, you need a plan, strategy.  No different than the process for mapping out your marketing strategy.

Who is talking about your business.  Where are they talking.  What are they saying.

Take advantage of the opportunity to engage.

Your to-do list:

  1. Hit up Foursquare’s overview on getting started with their service.
  2. Claim you Facebook Places page
  3. Check for your restaurant on Yelpgetting started with Yelp

I may be preaching to choir on this.  Please chime in.  How are you currently using social media?  If not, what’s holding you back?

Video from Chris Brogans YouTube Channel